Apple CEO: ‘Amazon Flame didn’t dent our sales’
If purchases of the successful-if-flawed Amazon Flame routine into iPad sales during the holiday season, Apple CEO Tim Prepare didn’t see it.
“I looked at the data especially in the US on a weekly basis after Amazon launched the Kindle Fire, and in my view there wasn’t an obvious issue on the [iPad sales] numbers,” Ready said analysts and reporters during a shout afterward Apple declared its impressive first-quarter financial results on Tuesday.
When one analyst required him if he received learnt the hypothesis that some customers had looked at the $199 Fire, felt it wanting, then moved up the price ladder to the $499-to-$829 iPad, Ready enunciated that, yes, he had discovered that theory, simply he discounted it.
“Whether that’s happening on a very, very big basis, I don’t know,” he said. “Again, my ain view is – looking at our data in the US – there was no obvious change.”
But if the iPad didn’t tempt prospective purchasers croak from lower-priced fondleslabs, it did experience an event on the sales of another of Apple’s offerings: the Mac.
“There is cannibalization, clearly, of the Mac by the iPad,” he admitted – although with 5.2 million Macs sold during the quarter, a 26 per cent increase over the year-ago quarter, that issue was scarcely fatal to Apple’s Mac Os X boxes.
Cook added that Apple believes that if anyone is suffering from the iPad’s success, it’s PC manufacturers. “And there’s many more of them to cannibalize,” he said, “and hence we love that trend. We consider it’s smashing for us.”
That said, the iPad is making inroads into traditionally stiff Mac markets. In K-12 education, for example, Cook articulated that Apple sold double as many iPads equally Macs – though he didn’t furnish a time frame. “Generally speaking,” he said, “education adopts young technologies fairly slowly, thence that’s pretty surprising.”
Cook characterized equally “remarkable” the sale of over 55 million iPads since the “magical and revolutionary” Cupertinian fondleslab shipped in early April 2010.
iPad sales will proceed to grow, Make said. “I understandably believe, and many others in the fellowship believe, that there will arrived a daytime when the tablet market, in units, is larger than the PC market,” citing IDC’s late enquiry that depicted tablet sales experience already exceeded desktop-PC sales in the US.
And when Prepare says tablet, he means iPad, and not “limited-function tablets and e-readers” that he relegated into a different category altogether. “There’s intelligibly customers that will purchase those,” he said, “and I think they’ll sell a fair routine of units, simply I don’t think that people who desire an iPad will settle for a limited-function [device].”
As for competition from full-function tablets such as, say, the Motolola Xoom, Samsung Galaxy Tab, the less-than-concisely named Asus Eee Pad Transformer Prime, and their ilk, Cook was sanguine. “Y’know, lastly twelvemonth was supposed to be the twelvemonth of the tablet,” he said. “I think virtually people would consort that it was the year of the iPad – for the instant twelvemonth in a row.”
But when he was demanded if the tablet market was but a “two-horse race” between the iPad and Android-based devices, Prepare did admit that not altogether important players had still joined that race.
“There’s a horse in Redmond that constantly suits up, and incessantly runs, and will proceed running,” he said. Only no matter how many horses there will eventually exist in that race, “We only desire to rest forward and be the lead one
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